Tag: business
NJEDA and Stockton University Partner on Esports Innovation CenterThe New Jersey Economic Development Authority Board has approved entering into a memorandum of understanding with Stockton University to support the creation of an esports Innovation Center at the...
16 hours agoPublished on 2021-05-15- NJEDA and Stockton University Sign MOU on Esports Innovation Center Partnership
The New Jersey Economic Development Authority (NJEDA) Board has approved entering into a memorandum of understanding (MOU) with Stockton University to support the creation of an esports Innovation...
18 hours agoPublished on 2021-05-14 - How a Sports Technology Investment Firm Bought Into Esports
Bob Barnett is a former banker and investor, and now a lot more bullish on the esports industry than he used to be. This wasn’t always the case, and prior to 2017, Barnett couldn’t tell you much...
23 hours agoPublished on 2021-05-14 - Allied Esports Signs Content Distribution Deal with MuxIP
Allied Esports has signed a multiyear agreement with MuxIP to distribute content across select OTT platforms including PLEX, RiverTV, SportsTribal TV, Switch TV, and HerogoTV. This is the first...
2 days agoPublished on 2021-05-13 - [MSI] Whose sponsors are the richest? — Ranking the teams’ sponsors’ market cap sum
While watching the group stage of the 2021 Mid-Season Invitational, something caught my eye and brought up a curiosity. When I spotted Coca-Cola on paiN Gaming's jersey, I wondered: “Which team...
2 days agoPublished on 2021-05-13 - Allstar Secures $3.85M Seed Financing Round, Adds Cindy Cook to its Board of Directors
Gaming highlight content creation technology startup Allstar Gaming announced that it has secured a $3.85M USD seed financing round led by members of New York Angels. Further investors...
2 days agoPublished on 2021-05-13 - JBL Extends 100 Thieves Partnership, Signs LA Thieves
Audio brand JBL has extended its deal with 100 Thieves, remaining the organization’s official sound partner. The company will continue to provide its products to all 100 Thieves teams and content...
3 days agoPublished on 2021-05-12 - HyperX Renews Sponsorship Deal With Pokimane
HyperX announced Wednesday that it has renewed its sponsorship deal with popular variety streamer Imane “Pokimane” Anis. Financial terms of the deal were not disclosed. Under the terms of the...
3 days agoPublished on 2021-05-12 - Pokimane renews partnership to be Brand Ambassador for HyperX
HyperX, the gaming division of Kingston Technology Company, Inc., today announced the re-signing of top female content creator Pokimane. Under the sponsorship, Pokimane will be using HyperX gaming...
3 days agoPublished on 2021-05-12 
Global Esports India Partners With Shure, Announces Community LeagueToday, Global Esports announced its partnership with Shure, a leading Audio brand based in the USA. With this partnership, Shure India has become the official Audio partner at Global Esports India....
3 days agoPublished on 2021-05-12- Team Secret Joins Forces With Blockchain Gaming Company DMScript
Team Secret has partnered with blockchain gaming company DMScript in the bid to innovate and create more opportunities for new technologies to thrive in the esports ecosystem. Financial details of...
4 days agoPublished on 2021-05-11 - Jerry Rice’s G.O.A.T Fuel Enters Esports With Oxygen Partnership
Oxygen Esports has secured a partnership with G.O.A.T Fuel, the energy drink brand co-founded by NFL Hall of Famer Jerry Rice. The exclusive partnership is G.O.A.T. Fuel’s first deal in esports....
4 days agoPublished on 2021-05-11 - MIBR Raises Funds for COVID-19 Relief in Brazil
Immortals Gaming Club-owned Brazilian esports organization MIBR raised over $60K BRL (roughly $11.5K USD) in donations on a nine-hour-long online event on May 8. The funds will be given to the Unique...
5 days agoPublished on 2021-05-11 - H&M Signs on as Virtual Bundesliga Premium Partner
H&M has extended its presence in the world of virtual soccer with a new partnership with Virtual Bundesliga. VBL commentators will be outfitted with clothing from H&M Man, and the brand will...
5 days agoPublished on 2021-05-10 - Gen.G announces partnership with Monster Energy
Global esports corporation, Gen.G Esports announced their partnership with energy drink, Monster Energy. The two companies will collaborate through this partnership to help the players' performance...
5 days agoPublished on 2021-05-10 - Sources: Fnatic negotiating to sign Adam from EU Masters champions KCorp
Fnatic is negotiating to acquire French top laner Adam ‘’Adam’’ Maanane from Karmine Corp, sources close to the situation have told Inven Global, with the deal close to being signed....
1 week agoPublished on 2021-05-07 - Twitch Partners With NBC Olympics to Provide Live Event Content
Livestreaming platform Twitch will become part of NBC’s Olympic content and coverage plan in a new partnership. Twitch will produce live content in the lead up to the games and throughout the...
1 week agoPublished on 2021-05-07 - Streamcoi announces partnership with The Esports Club
Indian esports platform The Esports Club (TEC) has announced a partnership with streamer management platform Streamcoi. As a result of the partnership, TEC will utilise Steamcoi’s solutions to...
1 week agoPublished on 2021-05-07 - All Batman/Fortnite: Zero Point Cosmetic Release Dates Announced
Find out when all Batman/Fortnite Zero Point cosmetics will be available in the Item Shop! Epic Games’ long-running partnership with… The post All Batman/Fortnite: Zero Point Cosmetic Release...
1 week agoPublished on 2021-05-07 
Generation Esports and Envy Gaming Join ForcesGeneration Esports and Envy Gaming Squad-Up to Enhance Esports Presence in Schools Across Texas. With GenE operating programs at more than 300 Texas schools, Envy Gaming saw an opportunity to invest...
1 week agoPublished on 2021-05-06- Team Envy, Generation Esports Partner for School Esports Programs in Texas
Team Envy and Generation Esports announced that they have partnered to bring more esports programs to Texas schools. Financial terms of the deal were not disclosed. Envy will work with Generation...
1 week agoPublished on 2021-05-06 - Pichau Gaming and Facebook Gaming announced as Copa Netenho sponsors
PC equipment company Pichau Gaming and Facebook Gaming have been announced as sponsors of Brazilian esports competition Copa Netenho. Copa Netenho is a PUBG MOBILE tournament in partnership with...
1 week agoPublished on 2021-05-06 - OverActive Media strikes Red Bull partnership, announces new gaming studio
OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has announced the Red Bull Gaming Studio after striking a multi-year partnership with the energy drinks brand....
1 week agoPublished on 2021-05-06 - Vodafone Giants partners with Nesquik
Spanish esports organisation Vodafone Giants has announced a partnership with Nestlé-owned drink-mix brand Nesquik. As a result of the partnership, Nesquik’s logo will appear on Vodafone Giants’...
1 week agoPublished on 2021-05-06 - OverActive Media Partners With Red Bull, Unveils Rebrand
OverActive Media has announced a multiyear partnership with Red Bull. The partnership includes product integration, content creation, and the unveiling of a new Red Bull Gaming Studio facility. The...
1 week agoPublished on 2021-05-06 - Envy Gaming join forces with Generation Esports
Dallas-based esports organisation Envy Gaming has announced a partnership with Generation Esports, the founder and operator of the High School Esports League (HSEL) and Middle School Esports League...
1 week agoPublished on 2021-05-06 - LOOT.BET acquired in Intema Solutions deal
Canadian information technology company Intema Solutions has signed a letter of intent to acquire Livestream Gaming Ltd, owner of esports betting platform LOOT.BET. The transaction will see Intema...
1 week agoPublished on 2021-05-05 - Garena Streaming Platform BOOYAH! to Sponsor Brazilian Organization Fluxo
BOOYAH!, a streaming platform created and owned by Garena, announced the Brazilian organization Fluxo as its newest partner. The deal grants a sponsorship fee to Fluxo, the BOOYAH! brand displayed on...
1 week agoPublished on 2021-05-05 - Fierce PC named as latest Red Bull Racing Esports partner
UK-based computer building company Fierce PC has been named the official PC partner of simulation racing team Red Bull Racing Esports. The deal will see Fierce PC provide a range of high-end...
1 week agoPublished on 2021-05-05 - ONE Esports partners with MOONTON to present MPL Invitational 2021
ONE Esports, the esports venture of sports media company ONE Championship, has announced a partnership with Mobile Legends: Bang Bang developer and publisher MOONTON to present the MPL Invitational...
1 week agoPublished on 2021-05-05 - Three (types of) companies that might unshackle monetisation in esports
To see the myriad companies adapting to the digital world, one need only look. In the last few years, entrenched business models in sport have been challenged by fresh-faced newcomers with different...
1 week agoPublished on 2021-05-05 - Where To Find Noctilucous Jade in Genshin Impact?
Noctilucent Jade is a rare gemstone that is used for progressing the quest “Big Business” and for the ascension of 2 characters — Beidou and Yanfei. The Noctilucous Jade is only found within...
1 week agoPublished on 2021-05-05 - Navigating payment challenges in emerging markets — AstroPay
From a business perspective, different regions make different markets, and different markets require different approaches — that’s how trade has worked for centuries. The esports industry, on...
1 week agoPublished on 2021-05-05 - GameFace Awards Co-Founder on the importance of B2B recognition
Industry awards afford recognition to those that may otherwise go unnoticed at the consumer level. Alongside opportunities for sponsors to position their brands alongside recognised excellence,...
2 weeks agoPublished on 2021-05-05 - Discord Integration Coming to PlayStation
Discord and Sony have announced a partnership that would bring the service to PlayStation Network as early as next year.
2 weeks agoPublished on 2021-05-04 - Fluxo Esports joins Booyah! as exclusive streaming partner
Brazilian organisation Fluxo Esports has joined Garena’s streaming platform, Booyah! as an exclusive partner. As a result of the partnership, Booyah! will be featured on the team jersey as an...
2 weeks agoPublished on 2021-05-04 - Epic Games paid $146 million for Borderlands 3 exclusivity
The costly deal helped Epic Games Store to acquire 53% of new users during the first two weeks since the game’s release.
2 weeks agoPublished on 2021-05-04 - V3A Buys 50% of Prêmio eSports Brasil
Prêmio eSports Brasil (translated as Brazil Esports Awards), the main esports awards ceremony in Brazil, sold 50% of its shares to marketing and events agency V3A. V3A replaces the former owner and...
2 weeks agoPublished on 2021-05-04 - EPOS Joins Forces with Aston Martin Esports Team
Gaming audio brand EPOS just revealed their latest 2021 partnership, with the Aston Martin Cognizant Formula One Team for gaming equipment. The Aston Martin Cognizant Formula One Team is delighted to...
2 weeks agoPublished on 2021-05-04 - Valkyrae won’t quit streaming
The massive influx of rumors suggesting YouTube streamer Valkyrae moving away from streaming to look for a career in business and investment has been turned down by herself. Rae was named the...
2 weeks agoPublished on 2021-05-04 - $146m Borderlands Deal Tip of Iceberg for Epic Games Spending
Epic Games spent $146 million on an exclusivity deal for Borderlands 3 and more than $11 million on free game giveaways in the first 10 months of the EGS.
2 weeks agoPublished on 2021-05-04 - Top LATAM and Brazilian esports business developments in April 2021
Each month, Esports Insider collates the key esports business stories from Latin America — particularly Brazil — into a single article. Here are the region’s biggest stories from April. Top...
2 weeks agoPublished on 2021-05-04 - Beastcoast closes $2.5m pre-seed funding round
Yesterday, North American esports organisation Beastcoast closed its pre-seed funding round at $2.5m (~£1.8m). The capital raise saw participation from Andover Ventures, Elevate Ventures, and...
2 weeks agoPublished on 2021-05-04 - CORSAIR Extends Sponsorship of BIG
Gaming peripherals brand CORSAIR has extended its current three-year deal with esports organization BIG for an additional two years. The partnership began in 2018. Activation and financial details...
2 weeks agoPublished on 2021-05-04 - CORSAIR and BIG announce two year partnership extension
German esports organisation Berlin International Gaming (BIG) has extended its partnership with hardware manufacturer CORSAIR. According to the release, the deal will see CORSAIR continue its...
2 weeks agoPublished on 2021-05-04 - ESL Gaming Secures Multiyear Extension With DHL
DHL will remain the official logistics partner for ESL events in a multiyear partnership extension. In addition to its brand integrations, the company is responsible for the transport logistics of...
2 weeks agoPublished on 2021-05-04 - Top Indian and SEA esports business developments in April 2021
April saw a host of investments in the ASEAN (Association of Southeast Asian Nations) region, with organisations and partners implementing more structure to the ecosystem with a continued influx of...
2 weeks agoPublished on 2021-05-04 - PlayStation Partners With Discord for Integrated Experience
Sony’s gaming console brand PlayStation has signed a partnership deal with Discord. The gamer-focused social and voice chat platform will be connected to the PlayStation Network,. Additionally,...
2 weeks agoPublished on 2021-05-04 - Aston Martin Cognizant F1 Team extends EPOS partnership
The Aston Martin Cognizant Formula One Team has extended its partnership with audio device company EPOS. As a result of the deal, Aston Martin’s esports division will be incorporated into the...
2 weeks agoPublished on 2021-05-04 - DHL renews and expands ESL partnership
Esports organiser and production company ESL Gaming has renewed its partnership with logistics firm DHL. As a result of the renewal, the partnership has been expanded to include the ESL CS:GO Pro...
2 weeks agoPublished on 2021-05-04
