Tag: business
Staples Canada teams up with Northern Arena for esports bootcampsStaples, which is known more for its office supplies then esports, has joined up with Northern Arena Bootcamps. The goal is to improve and helm the esports skills of children across Canada. It’s a...
9 hours agoPublished on 2019-07-16
Method Adds Runtime.gg as Race to World First Nutrition SponsorEnergy drink and bar maker Runtime.gg is the nutrition sponsor for Method’s Race to World First World of Warcraft raid race attempt. Method players will use Runtime.gg products during the race,...
13 hours agoPublished on 2019-07-16
Cavs Legion GC finds cryptocurrency partner in UnitedCoinNBA 2K League team Cavs Legion GC has found its official cryptocurrency partner in blockchain platform UnitedCoin. The partnership is part of a larger deal that includes NBA side Cleveland Cavaliers....
13 hours agoPublished on 2019-07-16
Wix announces global partnership with FaZe ClanThis week Faze Clan announced its new partnership deal with Israeli cloud-based cloud-based web development platform Wix as an official website developer and website design partner. As part of the...
14 hours agoPublished on 2019-07-16
100 Thieves raises $35 million for esports teams and L.A. headquarters100 Thieves has raised $35 million in funding for its esports club, content business, and its apparel business. The company will build a new HQ in L.A.
16 hours agoPublished on 2019-07-16- 100 Thieves raises $35M, announces new headquarters in LA
100 Thieves has recently completed its Series B funding round, and the funds ended up successfully amounting to $35M. These mainly came from Artist Capital Management, a New York-based,...
16 hours agoPublished on 2019-07-16 - PGL Partners with The Coalition for 2019-20 Gears 5 Season
Upcoming shooter Gears 5 will have an esports initiative created in partnership between developer The Coalition and tournament organizer PGL. The 2019-20 season will feature an online Pro League for...
1 day agoPublished on 2019-07-15 - Mkers announces partnership with My English School
Italian organisation Mkers has partnered with My English School, a provider of courses that teaches the English language. The deal was facilitated by Infront, the marketing agency that Mkers...
2 days agoPublished on 2019-07-15 - Food and Drink, Apparel, and Financial Services: Non-Endemic Sponsor Recap for Q2 2019
The first quarter of 2019 saw a surge in partnerships between esports teams, leagues, and events and non-endemic brands. That trend continued into the second quarter, which produced even more...
2 days agoPublished on 2019-07-15 - ESI Sponsor Spotlight – June 2019 Edition
Sponsor Spotlight is a monthly series here at Esports Insider that highlights the top sponsorship or partnership stories from the previous month. The main aim is to highlight some of the biggest...
2 days agoPublished on 2019-07-15 - StarLadder partners with Secretlab for Berlin Major
Tournament organiser StarLadder has partnered with gaming chair brand Secretlab ahead of its Counter-Strike: Global Offensive Major in Berlin, Germany. Kicking off on August 23rd, the StarLadder...
2 days agoPublished on 2019-07-15 - ASUS Republic of Gamers Named Hardware Sponsor of ESPN’s EXP Series
ESPN’s EXP esports competitions will use ASUS Republic of Gamers hardware. This week’s EXP Pro-Am Apex Legends Exhibition took place alongside The 2019 ESPYS, with a $150K USD EXP Invitational...
4 days agoPublished on 2019-07-13 - Invictus Gaming signs Chevrolet as official car partner
Chinese esports organisation Invictus Gaming (IG) signed a partnership deal with Chevrolet, acting as team’s official car partner. Chevrolet’s logo is now also featured on IG’s team jersey and...
4 days agoPublished on 2019-07-13 - HyperX partners with Red Bull for 2019 esports events
HyperX, the gaming division of Kingston Technology Company, will be the exclusive supplier for all Red Bull esports events organised this year. In its role as an exclusive supplier, HyperX will...
5 days agoPublished on 2019-07-12 - ESL launches social initiative with Gamers Outreach partnership
Tournament organiser ESL has partnered with charity organisation Gamers Outreach as part of its newly-launched ‘Gaming for Good‘ initiative. Starting with IEM Chicago on July 20th-21st, ESL and...
5 days agoPublished on 2019-07-11 - Immortals and MIBR renew MTN DEW AMP GAME FUEL deal
Immortals Gaming Club has renewed the partnership between two of its properties – Immortals and MIBR – and PepsiCo brand MTN DEW AMP GAME FUEL for another year. The deal includes the creation of...
5 days agoPublished on 2019-07-11 - Trelleborg Wheel Systems to Sponsor Farming Simulator League Team
Tire maker Trelleborg Wheel Systems will sponsor a team in the upcoming Farming Simulator League. Trelleborg joins other farm-tech companies such as John Deere, AMAZONE, and Grimme as team sponsors....
6 days agoPublished on 2019-07-11 - Application process opens for ESI London’s inaugural ‘The Clutch’
The Clutch at ESI London is a brand new feature providing the opportunity for 10 esports companies to pitch to a panel of esteemed investors. The premise for The Clutch is simple: Esports Insider...
6 days agoPublished on 2019-07-11 - Echo Fox renews partnership with HyperX
North American organisation Echo Fox has announced the renewal of its partnership with HyperX, the gaming division of Kingston Technology Company. Continuing with the initial terms of the deal, the...
6 days agoPublished on 2019-07-11 - Sponsorship Renewals: Immortals and MTN DEW AMP GAME FUEL, Echo Fox and HyperX
Immortals Gaming Club has renewed its sponsorship deal with PepsiCo’s MTN DEW AMP GAME FUEL for both its Immortals and MIBR team brands. MTN DEW AMP’s “Champions Rising” YouTube content...
6 days agoPublished on 2019-07-11 - Wix and FaZe Clan form global esports partnership
Wix and FaZe Clan announced a partnership in which Wix will become the esports club's offical web site development and design partner.
6 days agoPublished on 2019-07-11 - FaZe Clan finds design partner in Wix
North American organisation FaZe Clan has partnered with Israeli cloud-based web development platform Wix. Becoming FaZe Clan’s website development and design partner, Wix has kicked off the deal...
6 days agoPublished on 2019-07-11 - HOK Designers on Building “Adaptive” Esports Venues
With a 65-year history, HOK—a leading design, architecture, and engineering firm—has a history of building out interesting venues, including sports stadiums. So when the company received clients...
6 days agoPublished on 2019-07-11 
TSM Extends Its Partnership With Logitech G for Three More YearsSanta Monica-based esports organization Team SoloMid (TSM) has extended a five-year partnership with Logitech G, a leading provider of gaming technologies and gear, for an additional three years....
6 days agoPublished on 2019-07-11- Farming Simulator League gets its lead sponsor, Corteva Agriscience
I still can’t even believe this has happened, but it did — Farming Simulator is officially a thing now in the world of esports, as we have previously reported. The Farming Simulator League...
6 days agoPublished on 2019-07-11 - June Esports Investments Recap: TV Azteca Invests in Allied Esports, Immortals Acquires Infinite Esports & Entertainment
June 2019 brought another sizable number of esports investments and acquisitions, including Immortals Gaming Club’s acquisition of Infinite Esports & Entertainment , the merger of Dignitas ...
7 days agoPublished on 2019-07-10 - Team Griffin establishes streaming partnership with HUYA
South Korean organisation Team Griffin has announced a partnership with Chinese live streaming platform HUYA. According to the announcement, Team Griffin will broadcast a variety of content to its...
7 days agoPublished on 2019-07-10 - TSM Signs Three Year Renewal with Logitech G
Team SoloMid (TSM) has signed a new three-year agreement with Logitech International’s gaming division. Following five years of collaboration, Logitech G is the longest-tenured partner of TSM. The...
7 days agoPublished on 2019-07-10 - Farming Simulator League Adds Corteva Agriscience as Lead Sponsor
Corteva Agriscience, a company that produces seeds and crop protection solutions, will sponsor the debut 2019-20 season of the Farming Simulator League. The €250K ($280K USD) league begins play at...
7 days agoPublished on 2019-07-10 - Team SoloMid extends Logitech G partnership for three years
North American organisation Team SoloMid has extended its partnership with gaming peripheral and accessory company Logitech G for three more years. Expanding upon a relationship that has lasted for...
7 days agoPublished on 2019-07-10 - 13-year-old Twitch streamer raises funds for father’s cancer treatment
We have reported in the past on high-profile professional Fortnite streamers raising tons of cash for charity, but this story is more personal. Today, we bring you the heartwarming story of...
1 week agoPublished on 2019-07-10 
Com2uS and OGN Officially Announce Partnership to Present Summoners War Championships 2019Top Summoners War players from all around the world are bringing their strongest monsters and smartest strategies to battle it out this summer in the third annual Summoners War Championships 2019...
1 week agoPublished on 2019-07-09- Earn free Hearthstone packs through Twitch Drops soon
The Hearthstone Grandmasters playoffs start July 12. In a partnership between Blizzard and Twitch, the playoff event will once again have Twitch Drops enabled. Everyone who has linked their...
1 week agoPublished on 2019-07-09 - Farming Simulator League finds lead sponsor in Corteva Agriscience
GIANTS Software has announced Corteva Agriscience as the lead sponsor for the inaugural season of its Farming Simulator League. The American agricultural chemical and seed company will support all...
1 week agoPublished on 2019-07-09 - Invictus Gaming Signs Partnership Deal with Chevrolet
American car brand Chevrolet signs a partnership deal with Chinese esports organization Invictus Gaming (IG). Chevrolet’s logo has appeared on IG’s regular team jacket and LPL team jersey, and...
1 week agoPublished on 2019-07-09 - ASTRO Gaming, Streamer NICKMERCS Partner for Content Production, ‘Product Innovation’
Streamer and gaming influencer Nick “NICKMERCS” Kolcheff has signed a deal with ASTRO Gaming. ASTRO Gaming will become Kolcheff’s exclusive peripheral provider, while the two collaborate on...
1 week agoPublished on 2019-07-09 - PENTA Sports partners with Cyberport for its performance centre
Berlin-based organisation PENTA Sports has announced a new partnership with e-commerce company Cyberport to make it the official supplier and main sponsor of its PENTA Performance Center. As part...
1 week agoPublished on 2019-07-08 - Premier Tour announces partnership with NicNac’s
Snack brand NicNac’s has been named as the newest partner of Riot Games‘ DACH League of Legends tournament series, Premier Tour. NicNac’s will support the Premier Tour’s remaining...
1 week agoPublished on 2019-07-08 - Method partners with TaKeTV for Race to World First: The Eternal Palace
British esports organisation Method has announced plans to stream its world first race in the newest World of Warcraft raid, The Eternal Palace. Race to World First: The Eternal Palace will be...
1 week agoPublished on 2019-07-08 
Jensen talks Team Liquid’s Marvel partnership and casts TL as the AvengersJensen sat down with Inven Global's Lara Lunardi after Rift Rivals 2019: NA vs. EU to give his thoughts on his team's new partnership....
1 week agoPublished on 2019-07-07- AMAZONE, Grimme to Sponsor Farming Simulator League Teams
AMAZONE and Grimme are the latest farm-tech companies announced to sponsor teams in the Farming Simulator League. John Deere was also recently announced as a team sponsor, joining Lindner, Horsch,...
2 weeks agoPublished on 2019-07-05 - Team Flash names Fitlion as official nutrition partner
Asian organisation Team Flash has announced a partnership with Singapore-based health and fitness platform Fitlion. The deal covers Team Flash’s current and future esports athletes in Southeast...
2 weeks agoPublished on 2019-07-05 - Hong Kong to play host to Digital Entertainment Leadership Forum
Cyberport will host the Digital Entertainment Leadership Forum (DELF), the first esports forum to take place in Hong Kong, on July 16-18th. The event will focus heavily on a number of hot topics,...
2 weeks agoPublished on 2019-07-04 - Haodong Zhang & Matt Woods – AFK Creators – Living off of live streaming
With the continual growth of the business surrounding live streaming, more and more esports athletes have become streamers to complement their esports career. To help streamers kick off their...
2 weeks agoPublished on 2019-07-04 - Private Equity Firm Axcel Acquires Majority Shares in SteelSeries
Gaming peripherals maker SteelSeries has been acquired by Nordic private equity firm, Axcel. SteelSeries was purchased from American private equity firm L Catterton, and terms were not disclosed....
2 weeks agoPublished on 2019-07-04 - Luminosity Gaming Partners with BIG Digital for Festival Activation
Luminosity Gaming activated at this past weekend’s Bud Light Dreams Festival in Toronto, thanks to a partnership with BIG Digital. The interactive experience featured playable games and...
2 weeks agoPublished on 2019-07-04 - Luminosity Gaming and BIG Digital partner for interactive gaming activation
Canadian organisation Luminosity Gaming has partnered with technology company BIG Digital to launch an interactive gaming activation that will head to music festivals. The first instance of the...
2 weeks agoPublished on 2019-07-03 - Long Mobile Partners with Tencent for Auto Chess, Chinese Government Predicts Esports Talent Pool of 2M by 2024
Last week, after multiple partnership deals and a $145M governmental esports fund were announced at the Tencent Global Esports Summit, the wave of esports as the “next generation of culture and...
2 weeks agoPublished on 2019-07-03 
BIG and OMEN by HP Extend Their Strategic Partnership and Expand Academy Cooperation to Foster Young TalentsOMEN by HP and BIG extend their strategic partnership and expand academy cooperation to foster young talents. Starting in July 2018, OMEN by HP and the leading German Esports Organization Berlin...
2 weeks agoPublished on 2019-07-03- BIG extends partnership with OMEN by HP
German organisation BIG has extended its strategic partnership with gaming hardware company OMEN by HP for another year. The deal has also been expanded to include a larger focus on BIG’s academy...
2 weeks agoPublished on 2019-07-03
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