Tag: business
Haval Extends Virtus.pro Partnership for 2021Automotive brand Haval has extended its partnership agreement with esports organization Virtus.pro. The partnership began in July 2020 and included jersey logo placement for Haval. As part of the...
1 day agoPublished on 2021-01-22- After 2020 featured strategic partnerships and acquisitions, Esports Entertainment Group is set for a strong 2021
With the continued rise of esports and esports betting, now might be the time to start investing in the industry. One company to look into is Esports Entertainment Group (EEG) . EEG is a licensed...
1 day agoPublished on 2021-01-22 - ESL Gaming to Operate Hearthstone Esports Through 2022
ESL Gaming has announced a two-year partnership with Blizzard Entertainment to operate the esports ecosystem for Hearthstone. The partnership will impact major Hearthstone tournaments such as...
1 day agoPublished on 2021-01-22 - VSPN raises $60m, KitKat named LEC main sponsor | ESI Digest #26
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all...
1 day agoPublished on 2021-01-22 - Moonton names Razer as partner of M2 World Championship
Chinese video game developer Moonton has welcomed Razer as its official peripheral partner for Mobile Legends: Bang Bang’s 2021 M2 World Championship. As part of the deal, the gaming hardware brand...
1 day agoPublished on 2021-01-22 - Epic Games Signs New Marketing Agency Druid in Brazil
Recently created marketing agency Druid, which focuses on the gaming business, has been signed by Epic Games to work on part of its communications operations in Brazil. With this, Bernardo Mendes...
1 day agoPublished on 2021-01-22 - Esports Management at Birmingham City University gets CMI accreditation
Birmingham City University has announced that its newly launched BA (Hons) Esports Management course has been accredited by the Chartered Management Institute (CMI). The CMI accreditation approves...
1 day agoPublished on 2021-01-22 - Huya announces Chinese broadcast deal with Relog Media’s HomeSweetHome
Chinese live-streaming platform Huya has announced an exclusive partnership with Serbian based production firm Relog Media for its upcoming HomeSweetHome CS:GO series. As a result of the...
1 day agoPublished on 2021-01-22 - VSPN receives $60m in latest funding round
Total esports solutions provider Versus Programming Network (VSPN) has closed a $60m (£43.89m) Series B+ funding round, with the likes of Prospect Avenue Capital (PAC), Guotai Junan International,...
1 day agoPublished on 2021-01-22 - LA Galaxy Renews JLab Audio Partnership, Expands to Include eMLS Team
Major League Soccer (MLS) team LA Galaxy has renewed its partnership with wireless audio hardware company JLab Audio, in an expanded, multi-year deal. The new deal sees JLab Audio continue to serve...
1 day agoPublished on 2021-01-22 - Esports Insider teams up with sim racing organiser World Pro Racing
Esports Insider is pleased to announce a partnership with simulation racing event organiser World Pro Racing. The partnership will see ESI become WPR’s official international news publisher with...
1 day agoPublished on 2021-01-22 - Team Vitality announces Garmin partnership
French esports organisation Team Vitality has announced a new partnership with watch manufacturer Garmin. As a part of the deal, the American company will supply Team Vitality with its Instinct®...
1 day agoPublished on 2021-01-22 - VSPN Closes $60M Series B+ Financing Round
Chinese esports solutions provider VSPN (Versus Programming Network) announced that it has closed a $60M USD Series B+ funding round, led by Prospect Avenue Capital (PAC). Further investors...
2 days agoPublished on 2021-01-22 - Indian Live Streaming Startup Turnip Raises $1.63M Seed Investment
Game live streaming and community platform Turnip has raised a $1.63M USD seed financing round led by early-stage venture investment firm Elevation Capital with participation from Better Capital’s...
2 days agoPublished on 2021-01-21 - Emerald Foundation launches national esports program in conjunction with Harena Data
Non-profit organization Emerald Foundation has announced a national youth esports program that will be powered by GYO Score, an esports platform from community aggregation company Harena Data. The...
2 days agoPublished on 2021-01-21 - Nations Ventures invests in influencer merchandise firm Hypr Carry
Nations Ventures, a venture capital fund majority-owned by We Are Nations, has invested in Australian based influencer merchandise and media company Hypr Carry. Details of the amount invested in Hypr...
2 days agoPublished on 2021-01-21 - Razer Joins M2 World Championship as Official Gaming Gear Partner
Mobile Legends: Bang Bang developer MOONTON has announced a partnership with Razer that will make the peripherals manufacturer the official gaming gear partner of the M2 World Championship. As part...
2 days agoPublished on 2021-01-21 - Enthusiast Gaming to Raise $36.9M as its Stock Price is at an All-Time High
Toronto Stock Exchange (TSX) listed Canadian esports and media company Enthusiast Gaming Holdings announced that it has upsized its previously announced bought deal financing. The underwriters of the...
2 days agoPublished on 2021-01-21 - Misfits Gaming Group Signs Exclusive Deal With Peripherals Maker MOUNTAIN
Misfits Gaming Group has signed a company-wide exclusive partnership agreement with gaming peripherals manufacturer MOUNTAIN. The deal will see all MGG teams including its Overwatch League and Call...
2 days agoPublished on 2021-01-21 - Team Vitality Announces Partnership With Garmin
French esports organization Team Vitality signed a partnership agreement Thursday with Garmin built around promoting the company’s new esports edition smartwatch. Team Vitality and Garmin will join...
2 days agoPublished on 2021-01-21 - Peripherals company MOUNTAIN signs exclusive deal with Misfits Gaming Group
North American peripherals manufacturer MOUNTAIN has entered into an exclusive deal with Florida-based esports organisation Misfits Gaming Group (MGG). The deal marks MOUNTAIN’s first foray into...
2 days agoPublished on 2021-01-21 - Lucozade Sport enters esports with Hashtag United partnership
British soft drink brand Lucozade Sport has announced its entrance into esports by joining forces with English non-league football club Hashtag United. The deal will see Lucozade Sport become the...
2 days agoPublished on 2021-01-21 - Vodafone Giants unveils partnership with MAGGI FUSIAN
Spanish esports organisation Vodafone Giants has welcomed Nestlé noodle brand MAGGI FUSIAN as its latest partner. As a part of the agreement, MAGGI’s range of oriental noodles will be...
2 days agoPublished on 2021-01-21 - Enthusiast Gaming continues its momentum in 2021 with multi platform sponsorship with Samsung
It is safe to say that Enthusiast Gaming may no longer be the gaming industry’s best kept secret. Enthusiast is excited to announce that it has signed an integrated sponsorship deal with...
3 days agoPublished on 2021-01-20 - Allied Esports sells World Poker Tour, explores options for esports business
Esports entertainment company Allied Esports has announced the sale of the World Poker Tour to investment group Element Partners. The agreement sees Element purchase Allied Esports’ poker-related...
3 days agoPublished on 2021-01-20 - Bragg Gaming Group set to graduate to TSX listing
Bragg Gaming Group has announced that they have been approved to graduate from the TSX Venture Exchange (TSXV) to the Toronto Stock Exchange (TSX). The TSX is the senior exchange market to the TSXV,...
3 days agoPublished on 2021-01-20 - DreamHack Sports Games appoints Scott Steedman as CCO
DreamHack Sports Games has appointed sports industry veteran Scott Steedman as its new Chief Commercial Officer. According to the release, Steedman will lead all the teams, plus the sales and...
3 days agoPublished on 2021-01-20 - CLG enters into marketing partnership with Playfull
North American esports organisation Counter Logic Gaming (CLG) has entered into a marketing partnership with gaming rewards platform Playfull. As a part of the deal, Playfull will be able to offer...
3 days agoPublished on 2021-01-20 - Fnatic announces multi-year partnership with Jack Link’s
Leading British esports organisation Fnatic has announced a multi-year partnership with North American beef jerky snack firm Jack Link’s. Following a successful activation in 2019, the two...
3 days agoPublished on 2021-01-20 - Enthusiast Gaming Partners with Samsung for Multi Platform Sponsorship Deal
The multi-platform sponsorship will utilize the breadth of Enthusiast Gaming’s reach in the coveted Gen Z and Millennial demographics, to help drive awareness and market share for Samsung’s...
4 days agoPublished on 2021-01-19 - Nickmercs partners up with Barstool Sportsbook
Earlier today, popular Twitch streamer Nick “Nickmercs” Kolcheff revealed a new partnership with Barstool Sportsbook. The streamer has collaborated with the famous entertainment company before,...
4 days agoPublished on 2021-01-19 - Enthusiast Gaming Announces Multi-Platform Sponsorship Deal With Samsung
Esports company Enthusiast Gaming has announced a partnership with Samsung which expands across its full platform. Samsung will be featured on Luminosity Gaming team jerseys and placed on various...
4 days agoPublished on 2021-01-19 - Allied Esports Entertainment Sells World Poker Tour, Explores Selling Esports Assets
Nasdaq-listed esports entertainment company Allied Esports Entertainment announced that it has reached a definitive agreement with privately-held investment vehicle Element Partners to acquire Allied...
4 days agoPublished on 2021-01-19 - Plarium’s “RAID: Shadow Legends” Partners with Natus Vincere Esports Organization
TEL AVIV, ISRAEL – January 19th, 2021 – Plarium, a developer of mobile, and PC games with more than 380 million users worldwide, today announced a partnership with Natus Vincere (NAVI), a...
4 days agoPublished on 2021-01-19 - Team Vitality Partners With Fitness Equipment Company Incept
Paris-based esports organization Team Vitality has partnered with indoor sports and exercise equipment company Incept. Financial terms and length of the deal were not disclosed. As part of the deal,...
4 days agoPublished on 2021-01-19 - ESL renews Mastercard NLC partnership
Tournament organiser ESL Gaming has announced the renewal of its partnership with financial company Mastercard for the Northern League of Legends Championship (NLC). As a part of the agreement,...
4 days agoPublished on 2021-01-19 - MAD Lions agrees multi-year partnership with Razer
OverActive Media‘s Spanish esports brand MAD Lions has unveiled gaming hardware and esports brand Razer as its latest team partner. The deal, which is expected to last three and a half years, will...
4 days agoPublished on 2021-01-19 - RAID: Shadow Legends partners with Natus Vincere
Mobile and PC game developing company, Plarium, announced a partnership with Natus Vincere and its esports teams. Plarium is a developer of mobile and PC games, with over 300 million users. As part...
4 days agoPublished on 2021-01-19 - Astralis launches initiative with Universal Music Group
Danish esports organisation Astralis has partnered with Universal Music Group for a new ‘music initiative’, according to a release. Danish musician Mattis has released the first song of the...
4 days agoPublished on 2021-01-19 - Scott Steedman Appointed CCO of DreamHack Sports Games
Esports company DreamHack Sports Games has appointed international sports industry veteran Scott Steedman as its new chief commercial officer. Steedman will report directly to CEO Roger Lodewick and...
4 days agoPublished on 2021-01-19 - Fnatic Signs Multi-Year Deal With Jack Link’s
Meat snacks maker Jack Link’s has entered into a multi-year partnership agreement with esports organization Fnatic. The deal follows an initial pairing in which Fnatic and Jack Link’s UK teamed...
4 days agoPublished on 2021-01-19 - Natus Vincere joins forces with RAID: Shadow Legends
Ukrainian esports organisation Natus Vincere (Na’Vi) has announced a partnership with mobile game developer Plarium and its RAID: Shadow Legends franchise. The deal will see RAID: Shadow...
4 days agoPublished on 2021-01-19 - Natus Vincere Partners With Plarium Games to Promote Raid: Shadow Legends
Israeli game developer Plarium Games announced that it has partnered with Ukrainian esports organization Natus Vincere (NAVI) to promote its PC and freemium mobile game, RAID: Shadow Legends....
4 days agoPublished on 2021-01-19 - Barracks announces CBLOL partnership with Riot Games in Brazil
Chilean technology company Barracks has announced a partnership with Riot Games in Brazil to expand its services to Brazil’s premier League of Legends competition CBLOL. RELATED: Riot Games...
4 days agoPublished on 2021-01-19 - Alliance names VBET as title sponsor
Malta-based sports betting operator VBET has been named as the title sponsor of Swedish esports organisation Alliance. VBET, which currently operates in the United Kingdom, France, and Germany, will...
4 days agoPublished on 2021-01-19 - VBET Becomes Title Sponsor of Team Alliance
Swedish esports organization Team Alliance announced a partnership Monday with sports betting and gaming operator VBET to become its title sponsor. This is the first esports-related sponsorship for...
5 days agoPublished on 2021-01-18 - Black Dragons Partners With Healthcare Insurance Company Prevent Senior
Brazilian organization Black Dragons announced healthcare insurance company Prevent Senior as its newest partner. The deal grants healthcare coverage for all Black Dragons collaborators and a project...
5 days agoPublished on 2021-01-18 - Snack Brand Orion Partners With T1
South Korean esports organization T1 Entertainment & Sports (T1) announced Monday on its official Weibo that the organization has signed a partnership deal with South Korean confectionery company...
5 days agoPublished on 2021-01-18 - MAGGI FUSIAN Noodle Brand Sponsors Vodafone Giants
Spanish esports organization Vodafone Giants announced Monday that Nestlé noodle brand MAGGI FUSIAN has signed on as a sponsor. Financial terms of the sponsorship were not disclosed. Through this...
5 days agoPublished on 2021-01-18 - Team Vitality joins forces with Incept to enhance performance centre
French esports organisation Team Vitality has announced a new partnership with gym equipment company Incept. As a result of the partnership, Incept will equip Team Vitality’s performance centre in...
5 days agoPublished on 2021-01-18
